Toy Story 3 Lots-O-Huggin’ Bear

I am a Baby Boomer, and I love the Toy Story movies.  Those toys were all part of my childhood experience and I delight in seeing them personified.  For the newest installment Disney/Pixar has created another original toy, the Lots-o-Huggin’ Bear.

To legitimize the bear’s existence, they created a commercial complete with jingle that looks like it came out of the early 1980s (described as circa 1983).  The commercial even has the static striations of the old VHS tape that was not tracking properly. 

They will, of course, be marketing a plush bear toy as part of the movie’s merchandising tie-ins.  If I hadn’t lived through the period, I would be wondering whether that was a real toy.  It is clever advertising, and extraordinary.


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